EICMA 2025

Progetto realizzato grazie a
ERDF Lazio Program 2021-2027
Internationalization Voucher SME 2025

Foreign market sales organization:

Our company has a consolidated presence in Italy and Spain, thanks to online sales through our website (www.grmtronics.com) and ongoing relationships with customers. Participation in international trade fairs represents a strategic opportunity to expand our business in other European and non-EU markets.

In particular, we aim to increase our customer base through the launch of new products currently in an advanced stage of development, which will be officially presented starting from the April fair in Amsterdam.

These products, in addition to being patented, stand out for their uniqueness in the global panorama, offering a strong competitive advantage.

The fairs will allow us to strengthen relationships with our international partners and create new collaborations with strategic suppliers and distributors, thus accelerating our internationalization process. In addition, we plan to leverage our membership in international networks to facilitate entry into key markets and build a solid presence even in regions that are not yet explored.

Eicma Fiera Milaro Rho (Italy) 4-5-6-7-8-9 November

EICMA (Esposizione Internazionale Ciclo Motociclo e Accessori), also known as Esposizione Internazionale Moto e Accessori, is a trade show held annually in November at the Fiera Milano Rho exhibition center in Milan, Italy. Founded in 1914, it has evolved into the world's leading motorcycle and bicycle exhibition, consistently attracting millions of visitors.

Hosted by EICMA SpA, a company controlled by ANCMA (National Association of the Cycle, Motorcycle and Accessories Industry, part of the larger industrial association Confindustria), the event represents the main marketing tool for member companies, including some of the most prestigious names in the two-wheel sector.

EICMA presents a wide range of products and services that span the entire spectrum of the two-wheel industry. These include the latest motorcycles, bicycles, scooters, specialized vehicle parts, accessories and cutting-edge technology. The fair is not only a platform for the presentation of new products and networking among professionals, but also a window into the future of two-wheel mobility.

The National Fairs are reviewed on the website of the Conference of Regions and Autonomous Provinces (https://www.regioni.it/home/calendario-manifestazioni-fieristiche-2662/).

Project for Participation in 3 International Fairs Proposing Company: GrmTronics srls

Business Sector: Automotive

Project duration: From 8 April 2025 to 9 November 2025 Requested contribution: €45,720 (€15,240 per fair)

Project objectives

• Expand the company's presence in the markets
• Present new patented and unique products on the market
• Build strategic relationships with distributors, suppliers and partners
• Improve brand positioning in markets

Planned fairs

Fair 1: Rematec Amsterdam 2025

• Location: Amsterdam (Netherlands)
• Date: 8-9-10 April 2025
• Focus: Strengthen the company's presence in international markets by presenting innovative and patented solutions for the automotive sector.
• Promote new flagship products, highlighting their added value in terms of sustainability and
• Create new business opportunities through B2B meetings with distributors, retailers and partners
• Strengthen the company's position as a leader in the regenerative components sector through practical demonstrations and promotional activities.

Fair 3: Eicma 2025

• Location: Milan RHo (Italy)
• Dates 04-05-06-07-08-09- November 2025
• Focus:
• Strengthen the company's presence in international markets by presenting innovative and patented solutions for the automotive sector.
• Promote new flagship products, highlighting their added value in terms of sustainability and
• Create new business opportunities through B2B meetings with distributors, retailers and partners
• Strengthen the company's position as a leader in the regenerative components sector through practical demonstrations and promotional activities.

Activities for the success of trade fairs

Pre-Fair Preparation

• Stand Estimates Evaluation: Request and comparison of estimates for the preparation of customized stands in each trade fair location. Evaluation parameters:
• Size and location of the stand.
• Services included (set-up, lighting, connectivity). Delivery times and quality of materials.
• Locations and specifications: Amsterdam, Bologna and Milan.

Promotional advertising material and invitations:

• Creation of communication through multilingual paper and digital materials (at least English and local market language).
• Production of promotional videos for products and the company. Creation of roll-ups and customized display panels.
• Creation of personal invitations for companies selected by market research and previously contacted with the possibility of benefits, gifts and dedicated discounts.

Logistics and transport:

• Planning the transportation of products and promotional materials. Staff training:
• Training the team for visitor management, with particular attention to intercultural communication.

During the Fair

• Staff Presence: Dedicated reception team, composed of multilingual staff, to ensure excellent interaction with international visitors.
• Specific contacts for the management of:
• Customers from target markets. Technical presentations of products.
• Support for B2B meetings with distributors and strategic partners.
• Contact Collection: Using digital tools to record and manage visitor and partner data.>

Post-Fair

• Photographic and video documentation:
• Creation of visual reports of the stand and the activities carried out.
• Follow-up contacts:
• Sending information materials to acquired contacts.
• Scheduling follow-up meetings to consolidate established relationships.

Expected Results

• Increased company visibility in the markets
• Acquisition of new customers and
• Strengthening competitiveness through the launch of new
• Development of strategic relationships with partners